Kim Kardashian’s shapewear and shapewear brand tapped Italian actresses and real-life friends Simona Tabasco and Bea Grannò to model limited-edition bras and underwear for its upcoming Valentine’s Day store.
The campaign photos, taken by artist Donna Trope, show the Naples actors in a series of pink and black lingerie ensembles. In an accompanying video, Tabasco looks into the camera and whispers in Grannò’s ear, both of them laughing.
The shoot marks the first global campaign for the dynamic duo, who played supporting roles as the endlessly charming and cunning escorts in the second season of the HBO anthology show. Their characters become thorns in the sides of guests at the White Lotus resort. as they search for people to seduce (and swindle) in the quaint fictional outpost of Sicily.
‘The White Lotus’ co-stars in his first major fashion campaign. Credit: donna trope
“To be present in a global fashion campaign with Beatrice that celebrates friendship, women and feeling empowered and sexy in your own body is very rewarding,” Tabasco said in a Skims press release.
Following the launch of the Skims campaign, the casting of Tabasco and Grannò was quickly applauded online. “Snapping the White Lotus S2 rising stars for a @skims campaign? She’s a marketing genius,” writer Sam Stryker tweeted about Kardashian. Social media consultant Rachel Karten shared similar thoughts on Twitter, writing of Skims: “They’ve got a budget and they know what to do with it!”
Last spring, a previous Skims campaign went viral when she brought together four former Victoria’s Secret supermodels — Tyra Banks, Heidi Klum, Alessandra Ambrosio and Candice Swanepoel — for a photo shoot.
Image: Tabasco and Grannò in Skims.