Sports comes to CW after rights agreement with LIV Golf

The CW, long known for TV shows like “Gossip Girl” and “Arrow” that skew toward younger audiences, is turning to older audiences.

The broadcast network, recently placed under majority control of the large owner of television station Nexstar Media, has struck a multi-year rights deal with LIV Golf, the new Saudi-funded league. Under the terms of the deal, The CW will broadcast 14 global LIV Golf League events live in 2023 and will stream the events live on its app. The deal brings live sports streaming for the first time to a network that never depended on it. Financial terms were not disclosed.

“Our new partnership between The CW and LIV Golf will offer a whole new audience and add to the growing global enthusiasm for the league. With the CW broadcasts and broadcasts, more fans across the country and around the world can participate in the energy of LIV Golf and watch its innovative competition that has reinvented the sport for players, fans and the game of golf.” said Dennis Miller, president of the CW, in a prepared statement. “For The CW, our partnership with LIV Golf marks a significant milestone in our goal to redesign the network with quality, diversified programming for our CW viewers, advertisers and affiliates. This also marks the first time in The CW’s 17-year history that the network is the exclusive home of live sports broadcasts.”

More to come…

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